Kuala Lumpur, August 14, 2025—A press conference for the "Malaysia Consumer Goods Expo 2025 (MYCE 2025)," "Malaysia Self-Service Vending Machine and Retail Expo 2025 (SAVM Expo 2025)," and "Malaysia Retail Technology and Supermarket Equipment Exhibition 2025 (RTSE Expo 2025)," co-organized by the Malaysia Guangdong Chamber of Commerce for Importers and Exporters, the Malaysian Vending Machine Association, and Guangdong Huachuang Digital Exhibition Co., Ltd., was held at the Kuala Lumpur International Trade and Exhibition Centre (MITEC). The press conference attracted over 50 guests from the retail industry, government, media, and industry associations to witness the launch of these significant retail events.

 (MYCE 2025),  Malaysia Vending Machine & Retail Industry Expo 2025（SAVM), and the Malaysia Retail Technology & Supermarket Equipment Expo 2025(RTSE） will be held from October 15th to 17th at the Kuala Lumpur International Trade and Exhibition Centre (MITEC). Three key sectors will collaborate to build a smart retail ecosystem.

Themed "Smart Retail, Driving the Future," the expo features three core exhibition areas: Self-Service and Unmanned Retail, Retail Technology and Digital Payment, and Supermarket Equipment and Cold Chain Solutions. These areas comprehensively cover the entire supply chain, from front-end consumer scenarios to back-end supply chain manage Zment.

Chen Jianwei, President of the Malaysia Guangdong Chamber of Commerce for Importers and Exporters, said at the press conference, "With the rapid growth of smart retail demand in the ASEAN market, this expo will become a key platform connecting global technologies with local applications. We are specifically inviting high-quality exhibitors from Guangdong, Fujian, and other regions in China to promote cross-border resource integration and help Malaysian SMEs seize the new market of smart retail."

International Participation Records High

The expo is expected to attract over 170 exhibitors from Malaysia, China, Singapore, South Korea, Japan, and ASEAN countries, as well as purchasing delegations from over 20 countries, including the Uzbek Vending Machine Association and the European Vending Association (EVA).

Mai,ChangBin Project Manager of Guangdong Huachuang Digital Exhibition Co., Ltd., stated, "The retail technology sector has received pre-registrations from over 1,000 international buyers. Demand for vending machines and supermarket equipment has increased by 40% year-on-year, demonstrating strong demand for automated retail in the Southeast Asian market."

En. Abu Bakar Yusof, Vice Chairman of the Malaysia External Trade Development Corporation (MATRADE), noted that China has always been Malaysia's largest trading partner. The SAVM 2025 and RTSE 2025 Expo, to be held from October 15-17, 2025, will promote the digitalization of trade and retail. We sincerely invite companies from all over the world to explore trade opportunities together.

A retail event for all to participate in

In addition to the professional exhibition, the event will also feature a smart retail experience zone, a Modest fashion show, and consumer interactive activities, expected to attract over 25,000 visitors.

Those attending the press conference included Mai Changbin, project manager of GuangdongHuachuang Digita Intelligence Exhibition Co,Ltd., Chen Jianwei, President of the Malaysia Guangdong Import and Export Chamber of Commerce (MGIECC),  En.Abu Bakar Yusof, of the Malaysia External Trade Development Corporation (MATRADE), Datuk Zhou Jiachang, Chairman of the Malaysian International Chamber of Commerce and Industry (MICCI), Dato‘ Liew Bin of the Malaysia Retail Chain Association (MRCA), HONG CHEE MENG, of the FEDERATION OF SUNDRY GOODS MERCHANTS ASSOCIATIONS OF MALAYSIA, and Chiew Leng Peng, of the Malaysia Vending Machine Association.