【Organizer】Guangdong Chamber of Commerce of Importers & Exporters 

【Co-Organizer】：Guangdong Huachuang Digital Intelligence Exhibition Co.,Ltd

【Guidance Units】：（To be invited）Indonesian Retail Business Association (APRINDO)

                                         PERKUMPULAN PENGUSAHA INDONESIA TIONGHOA

                                         Indonesian E-Commerce Association (idEA)

                                         ASEAN Retail-Chains & Franchise Federation (ARFF）

【Date】：Aug.30 - Sept.1,2024 

【Venue】：Jakarta International Expo,Indonesia

WHY INDONESIA

Retail market analysis.

The retail industry is a basic industry in Indonesia's national economy and an important indicator of domestic consumption. The development of the retail industry is closely related to economic growth and the improvement of people's living standards. For a long time, the Indonesian retail industry has been dominated by traditional retail such as community wet markets, mom-and-pop shops, and grocery stores. Retail channels like the Ubud Traditional Market in Bali carry an important function of local cultural and social exchanges and are also the main place for daily shopping of many Indonesian families.

According to surveys in 2021, traditional channels such as mom-and-pop stores and wet markets constitute 77% of Indonesia’s retail formats, and the remaining 23% are modern retail channels. 65% of which are convenience stores.

The Indonesian government is open to foreign investment in the Indonesian retail industry, and international retail giants such as Lotte Mart, Sogo Department Store, and Metro have already taken root in Indonesia.

In addition to Miniso, Chinese-funded companies have continued to enter Indonesia’s offline retail industry in recent years. Chinese entrepreneur Wang Qifang opened Hapimart in Indonesia in 2021 to bring the shopping experience of a modern large supermarket to the Indonesian people. It currently has 3 supermarkets in Jakarta and some surrounding areas, and the fourth supermarket is expected to open early next year. Before the pandemic, Chinese young man Ma Liangpeng established PIMA convenience stores in Indonesia. The number of stores once exceeded 20, but dropped to 16 during the pandemic.

In the Indonesian retail market, online channels account for only 12%, and the bulk of the retail industry is still in offline channels. To build a brand in Indonesia, offline is an unavoidable battlefield.

Roy, chairman of the Indonesian Retailers Association, said that Indonesia's political stability, sustained GDP growth, and moderate inflation provide a good foundation for the development of the retail industry. After the pandemic is over, After the outbreak, with the supply chain at home and abroad returning to normal, and the government constantly raising the minimum wage, Indonesia's retail industry is expected to usher in a rapid development momentum.

An overwhelmingly dominant demographic structure.

Indonesia is the largest economy in ASEAN. Except for 2020 and 2021, when the COVID-19 epidemic has dragged down the economy, Indonesia's gross domestic product (GDP) growth rate has remained at around 5% since 2008. At the end of 2022, Indonesia's population exceeded 270 million, with a median age of 29.9. The young population structure provides sufficient momentum for economic development.

The huge population and steadily growing economy have brought Indonesia a vast domestic demand market. The increasing household purchasing power and modern consumption habits have made the Indonesian retail industry one of the most attractive markets in Asia.

The Global Retail Development Index released by Kearney Management Consulting shows that Indonesia's retail sales in 2021 amounted to 6,044 trillion Indonesian rupiah (approximately US$407 billion), contributing 35.6% of Indonesia's GDP, making it the largest retail market in Southeast Asia.

The retail market has great potential

Retail survey released by the Bank of Indonesia in early November 2023 showed that Indonesia’s retail sales increased by 2.6% month-on-month in October, driven by the hot sales of household products such as food and beverages. After the pandemic, offline consumption has exploded with vitality and demand has been continuously released. Indonesians have a special preference for offline consumption, and offline retail channels have huge potential, which is far from being fully exploited.

Online sales are no different. Data released by Admitad, a world-renowned digital marketing company, shows that during this year's "Double Eleven", online sales in Indonesia were booming, with transaction volume rising by 35% year-on-year and 65% month-on-month. Online and offline consumption are working together to demonstrate the vitality and potential of Indonesia's retail industry.

Mainstream mobile payment platform in INDONESI

Take the Indonesian market of 2C payment wallet as an example, Indonesia claims to have the "five major wallets", namely GoPay, DANA, OVO, ShopeePay and LinkAja.

Commonly used and large-scale online payment methods for local services include Gopay, OVO and DANA. Common online payment methods for 2C e-commerce include Shopee pay. According to InsightAsia data, Gopay is the most widely used digital wallet in Indonesia, with 71% of users having used GoPay. The second-ranked digital wallet brand in Indonesia is OVO, which has been used by 70% of local users, slightly behind GoPay.

Who is suitable to participate in this exhibition (exhibitors)?

Ⅰ.Commercial equipment and facilities exhibition area

Commercial equipment and facilities: food display, container rack display equipment, supermarket shopping cart, shopping basket, shopping bag, picking truck, cage car; Automatic bag storage cabinet; Supermarket checkout counter; Shop floor; Food technology; Clothing display, window design, commodity display, fitting room and display rack, catering industry, bars, supermarkets and other commercial institutions such as basic lighting, display cabinet and window lighting, as well as external environment landscape lighting; Refrigeration equipment, food preservation equipment, air conditioning facilities, etc.

Ⅱ. Visual Marketing and promotion technology Exhibition area

Visual marketing and promotion technology: POS marketing, store display, mall display props, mannequin, wig, clothing display props, Plexiglass props, store advertising supplies, POP advertising supplies, poster rack; Large format picture, lighting lighting, outdoor advertising equipment and technology, Christmas and New Year decoration supplies; All kinds of visual marketing and promotional facilities and technologies, all kinds of advertising equipment, neon, light boxes, digital signage, interactive media, multimedia, audio-visual technology; Gifts, giveaways, promotions, crafts, etc.

Ⅲ.commercial automation, security lT related exhibition area

Business automation, security and IT related: POS retail terminals, ATMs, cash register settlement systems, EFS; Goods management system; Touch computers, self-service vending machines, NFC related terminal equipment; Access control, anti-theft technology, loss prevention technology, alarm system, security system, emergency treatment system, intelligent channel system; Automatic identification equipment and technology, scanners, readers, sensors; Weighing equipment, banknote checking machine, automatic bundling machine, automatic sorting machine, commodity packaging equipment and other intelligent technology and equipment.

Ⅳ. Commercial space design and display equipment exhibition area

Commercial space design and display equipment: booth design, construction technology, commercial window display design, store design and decoration, store design, planning and construction, commodity display equipment and equipment, all kinds of exhibition/display/display board and display equipment, store decoration materials and technology, exhibition consulting, planning, marketing promotion technology and brand promotion activity planning.

Vietnam, Indonesia,Malaysia convenience stores, supermarkets, brand enterprises